I understand the basics of television programming, but the conference has other time slots, you know. This isn't the only time this will happen this year, either. The 2/23 matchup with Utah is also tabbed for a 9pm weeknight start. Such garbage. The crowds, both tonight and in February, will be subdued and sparse. It's unbefitting of this sport and this program that has done so much to carry the banner of Colorado Athletics forward over the last half-decade.
It all ties into something the great Will Whelan penned this week on institutional support for the basketball program at CU. While Rick George certainly shows his personal support in the arena, I just don't see the full-throated administrative backing that Mike Bohn used to throw behind the program over his decade in charge. Kudos to all in charge from dragging football back to the realm of the living, but the basketball program seems tossed in the corner like a disused toy. And this was just as prevalent last winter, as the team pushed for their 4th NCAA Tournament bid in five seasons, mind you.
Sure, Colorado, as a state, will never be as passionate for the sport as it is for football, but that's not what I'm talking about here. Basketball is a marketable entity; in fact, the only one this athletic department has once January kicks in. They need to be giving it enough TLC that it can continue to thrive. But when you have a football guy running the show, supported by other football guys and football donors, any other calls for attention are naturally going to drowned out and set aside. The department as a whole doesn't know how to handle what they have off the gridiron, let alone market it properly.
It all comes down to the bottom line. Football makes the money, so it gets the bell cow treatment. Fair enough. I also get that my perspective is skewed. The name of this blog comes an acknowledgement that only a deranged idiot would care about Colorado Basketball all the way back in 2010, after all. But this program has evolved, and deserves some honest-to-goodness support from the guys managing the message.
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Hype Music for the evening: "Let her go!" by Something To Do
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Tip-off from the CEC is set for *sigh* 9pm on Thursday. Coverage for those not wanting to head up to Boulder can be found on FS1. The radio call will be on AM760.
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