Covering University of Colorado sports, mostly basketball, since 2010

Friday, August 29, 2014

Friday Beer Post: 2014 Gameday Beer-o-the-week - RMS Edition

Each week throughout the football season I'm going to suggest a good beer for the ubiquitous pre-game tailgate. Let's be honest, with tailgates it's not always top quality that you're looking for. To steal a phrase from the heinous beer terrorists at Budweiser, you want "drinkability." (or what a real beer connoisseur calls "a session beer") So, be warned, these may not be "the best" beers around. But, in the words of Dave Chappelle as Samuel L. Jackson "IT'LL GET YOU DRUNK!"

Welcome back, football season!  More importantly, WELCOME BACK, TAILGAITING SEASON! Knock the dust off the beer pong table, buy some replacement bags for the old cornhole set, and get your ass to the liquor store, because there's some serious partying that needs doing!

It's the RMS, so the honorary beer-o-the-week is Buff Gold.  So noble in packaging, so lacking in quality... wait, what's this?  New packaging?  Where's the Flatirons?  This is an outrage!

Anyways, the official intoxicant for this evening is named after a great American, who, for years, dedicated his life to making things miserable for pitchers in the American League Central.  Frank Thomas, newly of the gawddam Hall of Fame, is dabbling in the brewing game these days, and his flagship product, the apply named Big Hurt Beer, is my gameday beer-o-the-week.
Still looks like he could crush a ball or two.
OK, so technically it's a malt liquor, but who are you to argue with 7% ABV in a 24 oz can?  So it doesn't exactly 'taste good.'  Do you really want to know that horrifying truth, or just watch the big man sock a few dingers? If you're looking to get sloshed in quick fashion, Frank's brew will do ya just as fast as hist blasts used to leave the stadium.

Thomas swears he getting more serious about the industry; accordingly the brand is even opening up a brewhouse in the Chicago suburbs.  Still, I'm hard pressed to see this as anything but a marketing gimmick. It sure worked on me, though, which I guess is the point.  Last time I was home in Illinois, I ran right to the liquor store for one.  Enjoy my money, big man!

You can't get this in Colorado, yet, but for you Buffs in the distribution area (*ahem* @ChicagoBuffs *ahem*), why not give Frank's beer a try while watching our Buffs put a Big Hurt on the competition.

Happy Friday!  Go Buffs, get that 'W!'

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