There have been many developments in the beer world that have raised eyebrows. Innovations in the way beer is stored, transported, and consumed have made beer culture more accessible around the globe. Walk through the aisles of the GABF this fall and you'll see numerous new ideas (many of them crap), intended to better your beer experience. Innovators and entrepreneurs continually try to change the way we think of beer consumption, and, while many are gimmick based, some actually have a kernel of genius to them.
One of the more interesting ideas I've seen has a little of both. The BottomsUp beer dispenser looks to find a way to rapidly dispense beer to shorten wait times in large-crowd situations. The device uses specially designed cups that affix onto the top of a placement-mounted spigot. Beer flows through the bottom of the cup, quickly filling it with beer, and avoiding too much head. A plastic disk over a hole in the bottom of the cup both allows the pour system to work and keep the beer in the cup. It's astonishing to watch for the first time.
The system is now utilized in over 25 venues across the country, and inventor Josh Springer believe that this is a game-changing design that will eliminate the need to wait in long lines for beer at sporting events. (I thought that's what beer-men are for).
Unfortunately, at least in my mind, the system is tainted by it's association with Budweiser. As this reviewer notes, a Bud Light poured from this invention still " tastes like ass unless you’ve already had copious amounts of Bud Light." But at least there's no "bullshit foam rip-off."
Should I come across this invention while out and about, I'll certainly give it a real life try. I'm interested to see how well that disk on the bottom holds as you drink more and more of the beer. I still think it's more on the gimmick side, but it at least seems to perform as advretised.
Happy Friday!
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