Covering University of Colorado sports, mostly basketball, since 2010

Friday, October 24, 2014

Friday Beer Post: 2014 Gameday Beer-o-the-week - UCLA Edition

Each week throughout the football season I'm going to suggest a good beer for the ubiquitous pre-game tailgate. Let's be honest, with tailgates it's not always top quality that you're looking for. To steal a phrase from the heinous beer terrorists at Budweiser, you want "drinkability." (or what a real beer connoisseur calls "a session beer") So, be warned, these may not be "the best" beers around. But, in the words of Dave Chappelle as Samuel L. Jackson "IT'LL GET YOU DRUNK!"

I didn't drink before I got to college.  I took the old 'Chef' adage of 'there's a time and a place for everything, and that's called college' to heart, and stayed pretty clean-cut through my high school years.  Of course, that just meant that I arrived in Boulder - at the height of CU's party school days, no less - with absolutely no drinking experience.  None.  Had no idea what I liked; what was a good idea, and what wasn't.

Inevitably, that lead to poor decisions.  Not epically bad ones, just choices that, looking back, could've been handled with better aplomb.  Take for instance, my first collegiate beer.  Yeesh, I picked a doozy.  It's a miracle that, having tasted that swill, that I ever went back to the world of suds for more.  That said, since it's Homecoming, and I'm feeling all nostalgic, I'm naming that beer, FUCKING COORS ORIGINAL, as my gameday beer-o-the-week.
The mountains are blue!
You all know Coors Original, or, as I call it, CR.  The 'Banquet Beer,' or whatever.  Maybe there's some truth to that marketing scheme, but it doesn't matter.  This beer, from the local multi-national conglomerate, is hardly anything but water and off-putting flavors.  Throw H20, fizzyness, and yellow coloring into a cup, and you essentially have this beast.  A classic of the American Adjunct genre, it's been around for decades, and, much like everything else tired and ancient, probably needed to be put to rest years ago. Yet, Coors keeps pumping out the stuff, begging you to buy it.  Some of you even do (*shakes head*).

I'm not going to suggest anyone reading this go out and buy CR this weekend.  However, I'll bet dollars to doughnuts you know someone who will have this in their cooler on Saturday.  Chug - don't sip - some of their purchase, and remind yourself of the good ole' college days.  That's what Homecoming is all about, isn't it?

Happy Friday!  Go Buffs, beat the Bruins!

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