(The beer in question)
They require 6,000 pounds of pelletized hops each year to brew Colorado Native, and current Colorado hop production is not quite up to producing even that relatively minor amount. While the back-yard hops will only contribute a tiny percentage of the 6,000 pounds, it's a fun way for local consumers to take ownership of a product they enjoy.
I've always had my misgivings about AC Golden brewery. Behemoth's like Coors trying to sneak in a steal some business from legitimate independent craft breweries give me the willies. This guy, however gave them a tentative thumbs up, so I give them a pass. Besides, as a typically-Boulder localvore, the mention of 100% local anything gets my heart-rate up. This is a cool initiative, and one that will give me a greater interest in how the end product comes out; especially because conditions in random dude #1's back-yard will be different than random dude #2's. How will the flavors of the hops come out? Will the diversity of growing locales tweak the flavor in any meaningful way? I doubt it, but it's a fun question to ponder.
While I'm on the subject of Colorado hop production, with total crop acreage greatly decreasing this year in Oregon, Washington, and Idaho, maybe it's time for growers on the Western Slope to up their yield. With a sag in the US market, and an ever growing demand for hops world-wide, it's an interesting area for agricultural expansion. Not only would it be good for a beer crazy state like Colorado to have a larger supply of home-grown ingredients, but it would also help AC Coors from having to turn to back-yard hops to get 100% native.